Hi everyone \u2014 John here.<\/p>\n
I want to walk you through a change in how Hypeddit works with SoundCloud, what it means for your campaigns, and what we’re doing about it.<\/p>\n
Almost all of Hypeddit works exactly like it did yesterday \u2014 Meta ads automation, pre-saves, smart links, lifetime fans (lifetime pre-saves), integrations with Spotify, Apple Music, Deezer, YouTube, Amazon and many more, your campaign data, your analytics… If you don’t use SoundCloud unlock steps in download gates, nothing about your day changes.<\/p>\n
As of today, Hypeddit’s API connection to SoundCloud is paused. In plain terms: the SoundCloud step in your download gates used to be automatic. Fans had to log in with SoundCloud and agree to repost, like, or follow before they could unlock the download.<\/p>\n
Now this step is voluntary. Hypeddit still prompts fans to repost, like, and follow, but they can grab the download whether they do it or not.<\/p>\n
What this means in practice:<\/p>\n
We still see artists getting followers, reposts, comments, and likes. But the numbers are lower, because fans now choose to engage rather than being required to. The flip side is that the fans who do engage are the ones genuinely connecting with your music: the people who want to follow your releases and support what you’re doing, not just clear a step to get a download. Fewer actions, but from a more engaged audience.<\/p>\n
Your SoundCloud gate steps have already been switched over. Other unlock steps on your gates such as fan emails aren\u2019t affected. Everything is live and working. None of your campaign history is affected.<\/p>\n
Sometimes streaming platforms have to navigate pressure from parts of the industry around what third-party tools integrate with their platforms. For now, SoundCloud paused our API connection. We’ve been a SoundCloud partner since Hypeddit’s earliest days, and we’ve spent years building something that genuinely helps artists grow. We’re still closely connected with their team, and we’re working together on what comes next. We’re optimistic.<\/p>\n
If you’re running gates with a SoundCloud step, this is a good moment to look at what else you’ve got on there. Two quick additions if you haven’t already:<\/p>\n
An email step, so you walk away from every campaign with fan contacts you actually own.<\/p>\n
A Spotify unlock step, so fans who don’t engage on SoundCloud are still helping you by saving your music, growing your playlists, or following your artist profile to increase your reach.
\nBoth just take a minute to add inside your existing gate.<\/p>\n
If a campaign you’re running doesn’t make sense anymore, or you want to pause your subscription, you can do that right in the app. If you want to talk about a refund, write to support and we’ll work it out with you. Our goal is to do the right thing.<\/p>\n
Here are two of the many new features you\u2019ll be seeing on Hypeddit soon:<\/p>\n
A lyrics feature in the ad video maker, so you can add dynamic lyrics directly to your ad videos you build in Hypeddit.<\/p>\n
New ad analytics, with a single Campaign Score (think Spotify’s popularity score but for your ads), more data so you can easily see how your campaign stacks up against other campaigns for music similar to yours, and automatic recommendations on what to tweak.<\/p>\n
Thank you for your trust. We’re going to keep building.<\/p>\n
Your #1 fan,<\/p>\n
John<\/p>\n
Founder, Hypeddit<\/p>\n","protected":false},"excerpt":{"rendered":"